A collection of eclectic objects on a black surface with a blue and purple background, including a large vinyl record, a framed album cover titled "A Birthday Tribute for Joker Bob" with vibrant artwork and three women, a Barbie doll seated on the surface, a toy house, a red cup, a can of Yuengling beer, a red satin cloth, dice, a tray with snacks, and various small trinkets.

Unmarketed Products

ClIENT:  

Packaging typesetting and layout,
art direction

ROLE:   

Aaron Dunkel—Collage
Alex Broerman—Motion

TEAM:   

Watch Out for Joker Bob is a tribute album curated by Unmarketed Products for the lead singer of Guided by Voices. It brings together a range of musicians and artists to celebrate the band’s legacy and fans. Aaron’s collage artwork called for a packaging approach that could carry the same energy: an LP that encourages a more open, non-linear way of engaging, where viewers can move through the layout from multiple entry points while still feeling cohesive and memorable on a shelf.

To contrast the textured, layered quality of the collage, the typography stays highly legible but moves in multiple directions, echoing how the artwork is composed. The layout invites a more open, “choose your own path” way
of reading, encouraging people to engage with it at their own pace.

The art-directed motion piece sets the visual tone for the Joker Bob album, featuring lo-fi, hypnotic spinning wheels that gradually reveal the artwork. Blending analog collage textures with surreal, cinematic 3D animation, it plays with perception and time to create a slightly eerie, immersive experience.

A vinyl record is partially visible coming out of a collaged album cover with a black spiral in center, images of people, and bold text that reads "Watch Out for Joker Bob" and "A Birthday Tribute for Robert Pollard".
A vinyl record album cover titled 'Watch Out for Joker Bob,' featuring women in sparkly outfits, a black and white hypnotic spiral, and various collage elements including cartoon characters and vintage images, on a dark surface with scattered objects like dominoes, a toy, and a red floral fabric.
The back cover of a vinyl record album, featuring a colorful, surreal collage with a spiral design, animals with human bodies, and various objects, laid on a black surface next to red and blue fabric and small decorative items.

The photography art direction imagines the album as a playful, slightly eerie diorama, like exploring a family basement full of forgotten objects. The scene blends I-Spy–style organization with a touch of 80s vaporwave horror, grounding it in the present day.

Insert artwork for an album featuring a black background with an illustrative abstract design in the center. The title track text can be read from either direction.
A Barbie doll with blonde hair and a pink dress sitting among various colorful objects and toys, including a remote control, a small house, a decorative egg, and a wall collage with photos and drawings.
A poster titled 'WATCH OUT FOR JOKER BOB' with an image of women dressed in 70s style clothing, standing in a striped spiral background.
Close-up of a black vinyl record with a white concentric spiral pattern on the label, marked 'Side A'.
Close-up view of a vinyl record with a colorful collage-style label featuring a woman's face, glasses, and various abstract artwork.
Person holding a vinyl record in front of face, colorful background with red and blue lighting.

The album feels like rummaging through a garage full of forgotten, beloved objects, so the experience was designed to reflect that sense of discovery.

Left: A hand holding multiple copies of an titled "A Birthday Tribute for Robert Pollard" with a colorful, psychedelic cover design. Center: A vintage Santa Claus doll with a plush white beard, red outfit, and a Santa hat, sticking out from a white box on a shelf. Right: Two smiling people outdoors on a sidewalk, one with a beard, glasses, and a cap, holding the same magazine, and the woman with colorful hair and sunglasses, standing close together.

Keep exploring

A pink robot with a black screen on its face displaying cartoon eyes and a smiling mouth, situated indoors on a wooden surface with toys in the background.
Blank black background with a white arrow pointing to the right.

Miko
Branding + Campaign

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Brand Identity

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Brand Experience + Prototyping