National Instruments

ClIENT:  

Branding/Direction + Event Activation

ROLE:   

Studio Mega
Fun is Fun Studio (Julina Grace)

TEAM:   

National Instruments (NI) is a test and measurement company known for their integrated hardware and software systems used by engineers around the world. NI recently rebranded and needed to simplify, building upon their existing identity with a visual language that speaks to their software capabilities.

Understanding their pain points and updates needed to their guidelines ensured the system could continue to be implemented and scaled easily by any employee.

Abstract UI elements and software graphics combine with industry photography to connect what they do with why they do it. The system acts as a flexible kit of parts, relating software challenges to product outcomes through overlays, tiling, and dimensional graphics.

3D illustration of a graph with the y-axis labeled 'industry outcome' and a series of ascending colored bars. The background is divided into three colored sections: pink at the bottom, blue in the middle with an airplane tail, and green at the top.
A collage of multiple website mockup screens showcasing various technology and engineering projects, including aerospace, transportation, semiconductors, and software portfolios.
Collage of four images related to technology and innovation. Top left shows a digital dashboard with graphs and system status indicators. Top right displays stacked brochures or reports with a cover titled 'FlexLogger.' Bottom left features a person holding a smartphone with the word 'Develop' on the screen. Bottom right is a poster on a concrete wall titled 'The World is Your Lab' featuring a person working with scientific equipment.
Open brochure displaying information about automotive testing and insights, including stats on sound system tests and seat adjustments, with a focus on vision zero.

In addition, a brand identity was developed for their annual NI Connect conference in Austin, TX. Entry points and transitional spaces were brought to life through immersive wayfinding, supergraphics, and activations that celebrate engineers.

A modern exhibition or presentation space with white walls and black grid flooring, featuring a series of printed graphics on a grid-like backdrop, including a child examining something, the phrase "Accelerate Discovery," a bridge view, a man in business attire, a flowchart, a woman, and a digital display with a person in a suit.
Green 3D text spelling 'OMNICE' with a textured, layered design on a green gradient background.
The word 'CONCEPT' written in bright green, textured, spray-painted style font on a dark background.

Impact is something you feel, how it reverberates, explored through typography and material experiments like vibrating sesame seeds on a bass amp.

A digital, wireframe 3D grid scene with the word 'CONTACT' on a wall, resembling a futuristic or virtual environment.
Close-up of a person wearing a green t-shirt with black graphic symbols and text, standing against a pink wall with shadow.
A collage of four images related to a technology conference. The top left shows a black-and-white portrait of a man labeled "Mike Watts," with the title "High Tech Product Manager." The top right features three straps or bands on a light blue background, with the word "Connect" on two of them. The bottom left depicts a large conference stage with bright green lighting, screens, and the word "Connect" on the screens. The bottom right displays a 3D grid structure with various images within the cubes, including a woman, a fan blade, and text that says "A Smarter Test Strategy."
A large, colorful mural on a metal wall featuring various people, scientific and technological images, and the phrase "Giant Leap for Mankind."

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