Colorful school lunch trays with various food items including salad, fruit, vegetables, noodles, and drinks.

Eat Real

ClIENT:  

Branding + Campaigns

ROLE:   

Brand Building
Branded Touchpoints
Illustration Direction
Website Design
Photo/Art Direction

deliverables:

Eat Real nourishes the future of American kids by putting real food on the table—at school and at home, through local and national policy. Their work partners with schools and local communities to put real food on the cafeteria table, drive awareness, and promote advocacy. As they serve more and more students across the country, the brand continues to evolve with greater clarity, vibrancy, and confidence.

Design support shows up across daily brand needs, social campaigns, website design, and photoshoots—actively shaping, adapting, and extending the system so it stays flexible and ready to engage in meaningful conversations and contribute to movement-building within the school meals space.

A young girl smiling and pulling apart a grilled cheese sandwich with melted cheese stretching out, inside a cafeteria with the Eat Real logo at the bottom right.

The visual system incorporates playful illustration, patterns, and photographs of food, kids, and school staff to bump up the energy and boost the culture they’re building, one school at a time.

A collage of two website screenshots over a close-up background of strawberries. The first website, 'Eat Real,' has a red background with white text that says, 'Change the food. Change their lives.' and features an image of children eating. The second website, 'Our Team,' has a green background with photos and names of team members, including Nora LaTorre, Natalie Linden, Jamie Aguglia, Heather Roberson, Molly Daugherty, Greta Allen, Mandy Karako, and Ariana Hernandez.

The website experience sharpens how their impact shows up for the communities they serve, using a thoughtfully paced layout to move users through the story. Bold brand moments, vivid contrast, and clear calls-to-action work together to guide interaction and strengthen engagement.

A collage of various food and school-related images, including children eating, a restaurant chain comparison chart, and graphics about ultra-processed foods and student achievements.
A non-binary person wearing a light green baseball cap and a white T-shirt with colorful fruit and vegetable illustrations and the phrase "Eat Real!" standing outdoors with greenery in the background.
A girl showing her arm with rainbow, strawberry, and cherry temporary tattoos.
A hand with black painted fingernails holding a list titled 'The 10 Eat Real Standards' featuring icons and points such as Reduced Sugar, Whole Grains, Fresh Choices, Healthy Fats, Minimal Processing, Menu Variety, Sustainable Produce, Responsible Proteins, Waste Prevention, and Real Food Education.
Collage of children and staff at a school lunch program. Images show kids eating, hugging, playing outside, and school setting with backpacks, food trays, and staff preparing food.

Serving lunch to over 1 million students across 21 states and counting…

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