A woman drinking water from a bottle with the 'unbroken' logo in the foreground, in black and white. 
ClIENT:  

Unbroken RTF

Brand Identity + Packaging + Campaign

ROLE:   

Studio Mega
Sludge Studio
Ordinary People / Photon Studio

TEAM:   

Unbroken is an Icelandic fitness supplement featuring a unique marine protein (hydrolyzed salmon) that supports energy, hydration, immunity, and faster muscle recovery to bring the body back into “balance.” Already recognized in the European CrossFit community, the brand aimed to reach a wider audience, beyond elite athletes, to anyone committed to performance or rehabilitation. They needed an updated brand platform, messaging framework, visual identity, product photography, and refreshed packaging for their U.S. launch.

To appeal to this broader audience, the visual system blends lifestyle imagery with a scientific touch, educating consumers on the benefits of amino acids for recovery.

Three panels with images illustrating sports and wellness. The first panel shows two cyclists riding on a road. The second panel depicts a person in workout attire holding and supporting their injured knee. The third panel features a woman lying on her back on a yoga mat, stretching or relaxing. Each panel has white outlined frames and yellow text: 'FOR PERFORMANCE,' 'FOR REPAIR,' and 'FOR WELLNESS' respectively.

The new mark represents the product’s molecular function, where hydrolyzed proteins break down faster than standard protein powders. This scientific language informed the entire system, from dynamic patterns and icons to documentary-style photography.

A collage of presentation pages, including a logo design, color palette, product description, and informational content about a health-related brand named unbroken. The pages feature black, white, and bright accent colors like yellow and orange, with images of nature and urban scenes.
A stack of business cards with the title 'unbroken' in white text and a yellow number three on the cover, resting on a light-colored surface with shadows.
A hand holding a round beige dissolvable tablet with a black and white tube labeled 'unbroken' nearby, in a natural outdoor setting.
Diagram of a water glass with a supplement tablet dissolving, labeled showing levels for nutrition, hydration, immunity, and recovery.

The science matters, but it needs to be usable in everyday life, fish and all.

A collage of fitness and nutrition product promotional graphics, including a person holding a fitness supplement, a supplement bottle, infographic about nutrients, a photo of a person stretching, and text highlighting benefits and features.

Packaging was designed to stand out on shelves, with bright accent color cues signaling flavor and visuals highlighting the fizzing tablets in action. Directed photography showcases the product in indoor and outdoor fitness and lifestyle settings, emphasizing its performance and recovery benefits.

Interior of a photography studio with lighting equipment, backdrop, and a person sitting at a workstation.
Three people in workout gear in a gym near a large window with frosted glass, one with a water bottle, another adjusting equipment, and one with a beanie looking down.
Display of Unbroken dietary supplement tubes in front of sliced lemon, lime, and mango, on a cream-colored background. The packaging is black with yellow and orange accents, and there are tablets arranged around them.
Advertisement featuring a product called unbroken, aimed at promoting faster recovery through hydration, nutrition, immunity, and energy. The ad shows two cyclists riding on a trail, a bottle of unbroken health supplement, and people engaging in fitness activities, with text highlighting benefits like 'Recover faster' and 'optimized health'.

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